“Short and Sweet” is always my motto in life. This is a partially biased opinion because I am considered “short” to most (5 ft. 1/2 in.!), but completely true. In my day to day life I always aim to keep things clear, concise and to the point.
Holds Your Attention
Although I mean well, I often find with articles or posts over 1000 words I often lose interest or skim and scan the contents for keywords or bits of information. In my current profession time is of the essence and so I have come accustomed to analyzing text quickly for all the important stuff. I find too much filler information or “fluff” just to meet word count quotas can dilute the content of your article and post and greatly affect your reputability.
Covers The Good Stuff
With shorter posts you can put more time and effort into the quality and content of your post rather than focusing on the length and itty-bitty little details. I may be speaking for myself, but I like to read about the main points of a post (ex. If the post is about your trip to France I don’t really care for any content unrelated to this unless it ties in somehow). You want to engage your reader and throw in some personal stuff so they can relate to you and your post, however too much unnecessary filler can really bog down your article overall. Keep it simple, concise and related to the subject.
Touches on a Few Key Points
Having an article with multiple themes, questions to be answered or points to touch on can make the article messy and difficult to follow. Streamline your article and focus on one solid question, opinion or topic to keep your readers intrigued and aware of the direction of the post. I like to take a topic and then find at least 3 or more points I can touch on related to that topic. (ex. This article – topic: short blog posts. points: holds your attention, covers important material and touches on a few main points).
Disclaimer: Not hating on long-blog-post writers – love all your work!
I hope this article was helpful and/or relatable. If you agree or disagree with me I would love to hear your feedback! Drop us a comment below and tell us what you think. Happy writing!